Thursday, December 3, 2009

Beauty and the Bike

This is a girl project between Darlington (UK) and Bremen (Germany) - it set about getting girls on bikes. There is a book, a documentary (DVD), and the short preview below, with a great deal of serious beauty. The girls move from skepticism about cycling to exhilaration about how "liberating" it is. Look out for a fleet of those red bikes riding onto the stage of  he? what? Barnum Hall ? ?






This is a project that meets girls on their own terms, and that doesn't minimize or denigrate the importance of peer pressure.
For teenagers the question of their image is crucial. And if cycling is seen as mad or eccentric, it is unlikely to appear attractive. Statistics show that the already low percentage of British girls who have cycled regularly as a child, stop doing so when they reach puberty.
Thanks to StreetsblogLA for sharing this.